Rude Awakening

Guaranteed to shock your senses with industrializing beats, Rude Awakening captures the essence of raw. Combining the harder genres of techno, drum and bass and industrial hardcore into a mixture of funked up tweaks, heavy kicks and dark emotional breaks every Rude Awakening set is an experience on its own.

Rude Awakening (Sebastian Hoff) has become an important ambassador of the hard techno scene with his innovative work. Each time hardcore threatens to bite itself in its tail, he shakes up the genre and moves it beyond its borders.

After the notorious Promo Files split up into two sub-labels, 2001 marked the introduction of Rude Awakening to the electronic scene. With already a career of almost ten years behind him, Sebastian Hoff decided that the time had come to face a new challenge. From then on Sebastian Hoff continued his dark, hard and more industrial orientated productions under his Rude Awakening alter-ego. A name which originates from Hoff's experiences at the legendary Awakenings parties in the former Gashouder in Amsterdam.

Since then, Rude Awakening has been expanding his discography of hard techno experiments on the r_AW records sub-label of The Third Movement. In the summer of 2005 the first Rude Awakening album saw daylight when 'Forward observer' was released. Receiving critical acclaim for its fresh and diverse sound, the album also won a nomination as album of the year by ID&T Magazine. In 2008 the next Rude Awakening album will be unveiled, 'Fragments of the future'.

With its introduction the Rude Awakening sound could be heard on many different stages. To introduce the music to a sometimes unsuspecting crowd, the Rude Awakening world tour was conceived. Highlights of the tour included performances abroad and the hosting of a stage at the legendary Mystery Land festival. After it became clear that not every hardcore follower was open to this mixture of styles, Sebastian Hoff decided to take Rude Awakening underground and baptized it Club r_AW. Rude Awakening, or r_AW as its abbreviation stands, has since its foundation evolved from artist, DJ and label into an event all bearing the same attitude. An open minded approach to pure and raw music. Since the first edition in 2004, Club r_AW has had a long line of very successful nights at the P60 in Amstelveen.

Combining the harder genres of techno, drum and bass and industrial hardcore into a mixture of funked up tweaks, heavy kicks and dark emotional breaks every Rude Awakening set is an experience on its own. An experience which reached as far as Awakenings, Defqon 1, Decibel and many more events in The Netherlands and abroad.