Sierra Sam

Since being bitten by the techno bug some twenty years ago, Sammy Goossens aka Sierra Sam has been following the steady pulse of the kickdrum. Starting as a party promoter in his belgian home town Liege, it didn't take long untill he hit the studio and immersed himself in the fine art of using drum machines, synthesizers, outboard effects - and solving MIDI problems.
As part of the 6th Sense Approach, a collective of befriended djs and producers with a shared love for technosoul made in the Motor City, he started releasing records on the belgian label Reload shortly after. Soon his solo tracks caught the attention of the legendary R&S Records, who signed him for their sub-label Generations in 1997. The b-side featured a remix by Underground Resistance mainstay James Pennington aka Suburban Knight, who he had booked for one of his partys a year earlier and eventually started to work with him, co-producing Suburban Knight's classic album "My Sol Dark Direction" for Peacefrog as well as various other singles and remixes. Apart from working with Suburban Knight he continued releasing records on labels like Pure Plastic, Teknotika, Rotation, Trapez Limited and Müller Records. His frustration about not being credited for his work on "My Sol Dark Direction" resulted in starting his own label Toys For Boys with Marcus Vector. Under his new alter ego Sierra Sam (or D.I.Y. together with Vector) his sound embraced the emergent new wave of techno minimalism of the early noughties.
In 2006 he relocated to Berlin where he started working as a label manager for Jay Haze's labels Contexterrior and Tuning Spork, which brought him to relase on both of them.
In 2009 he co-produced Bloody Mary's debut album "Black Pearl" for Contexterrior. More releases on renowned labels like Dirt Crew, Supplement Facts, Serialism, Upon You, or Souvenir followed and resulted in a busy schedule preforming live at some of the world's most revered clubs like Goa in Madrid, Fabric in London, Rex in Paris, Wood in Brussels or Watergate and Panorama Bar in Berlin.

If he is not travelling the world he is managing Tiefschwarz' label Souvenir, working on new music or hunting down his favourite drum machines and analogue synthesizers.