Belfast-born, Brixton based Brian not Brian is one of the purest and most intense characters of the modern electronic scene. With over twenty years of research and dedication, corroborated by his work experiences in famous London record stores such as Phonica Records, MVE & Kristina he has become the fine and eclectic artist that he is today. Able to cross genre boundaries with ease, taste and sensitivity. Whether it be jazz or cosmic, boogie, Techno or house it doesn't really matter. Brian works for quality, not for cataloging. And Going Good, the label he has created with longtime partner Salik Z is the proof. In only a few years Going Good has gained attention and value worldwide through impactful releases from great artists such as Moon B, Cloudface, Aquarian Foundation, Anom Vitruv, Ewan Jansen, The Mystic Jungle Tribe, Nummer, Yoshinori Hayashi & more.