Purple Sneakers

Purple Sneakers is one of Australia's most prominent niche music blogs. The site's mission is to solely feature what we call 'emerging club music' from around the world that we are passionate about. Built on the company's original business of throwing weekly parties, the blog has evolved to the point where it is consistently rated in Nielsen's top 20 Australian music sites - quite good for a site that exclusively caters to a specific niche.

Run by nationally touring DJs (who regularly perform at some of the country's largest festivals), and based around a young and enthusiastic team of contributors stationed around the country, the blog prides itself as being the centre of a forward thinking music and club-based community.

We integrate the artists we feature into our community with real world activations, bridging the gap between the online and real worlds that our community exists in. In this regard Purple Sneakers takes a unique approach to online media by maintaining an ongoing strategic media partnership with some of the highest profile venues and club promoters within our scene around Australia.